B. Soundararajan,

Chairman, Suguna Group

Mr. Soundararajan who hailed from a small town near Coimbatore started Suguna Foods in 1984 with his brother Mr. G.B. Sundararajan with an aim to empower farmers from rural India. He was instrumental in implementing the concept ‘Contract Farming’ which was the first of its kind in the country. Through his innovative business concepts, he reduced the number of cost centers from 14 to 4 at Suguna Foods businesses.

Under his leadership, Suguna Foods has provided livelihood to 40,000+ farmers and has grown to become the country’s leading poultry conglomerate. The organisation has also been ranked as the 9th largest poultry company globally.

His business interests were focused on poultry, animal healthcare and dairy segments. He globalized Suguna Group’s business activities by setting up business ventures abroad. The current overseas subsidiaries are located in Sri Lanka, Bangladesh and Kenya.

The founder has been focussed on the vision of raising the living standards of poultry farmers since Suguna’s inception. The company provides direct/indirect livelihood support to more than 2 lakh+ people across India through the concept of ‘Poultry Integration’. With efficient business models, he has also made the broiler chicken an affordable source of protein for the common people of India.

G Sundararajan,

Director, Suguna Group

In 1982, Mr. Sundararajan started the poultry business with an initial investment of ₹5000 in the village town of Udumalpet near Coimbatore. After his initial stint he set up a ‘layer’ chicken unit in 1984, with the help of which he started Suguna Agencies, a retail store for eggs, poultry medicines, and feeds.

With his brother Mr. B. Soundararajan, Mr. Sundararajan integrated the operations under the banner Suguna Poultry Farm Private Limited in 1994. This helped the brothers manage both the production and sales of broiler chickens and eggs.

The entrepreneur-brothers duos came up with the concept of ‘Contract Farming’ that enabled the firm to collaborate with the poultry farmers who had the infrastructure facilities to raise the birds.

By building personal relationships with the farmers and winning their trust, Suguna was able to go many folds, becoming a world-class poultry enterprise with an annual turnover of ₹10000 Crores.

Mr. G.B. Sundararajan is a patron of technology and innovation. He used European standards and facilities as benchmarks to bring in technological advancements to improve Suguna’s infrastructure and operations in India. With a focus on R&D and quality control, Mr. Sundararajan spearheads projects and capital expansion to meet future growth requirements and trends.

India’s largest and fully automated feed mill in Hoskote, Karnataka and India’s most advanced and environmentally-controlled commercial broiler sheds at Madurai are the two examples of Suguna’s progressive approach towards adopting advanced technologies.

Vignesh Soundararajan,

Managing Director, Suguna Foods Pvt.Ltd

Mr. Vignesh Soundararajan is the Managing Director of Suguna Foods Pvt Ltd. Being a second-generation entrepreneur he has been instrumental in adding futuristic values to the conglomerate as envisioned by the-founders Mr.B. Soundararajan and Mr. G.B Sundararajan. He spearheads the company’s expansion In all spheres by focussing on strengthening the footprints of the brand across the nation.

‘Delfrez’ the new age brand in meat retail was his brain child and has been steadily growing with over 250 retail outlets in the country. He has also been instrumental in developing ‘Suguna Branded Egg’ a business model that was new to India. This concept of enhanced nutritional eggs was novel for the country and brought a record-breaking steer in the business.

Mr. Vignesh Soundararajan holds a MBA degree from IESE BUSINESS SCHOOL , Barcelona,Spain, Bcom from Christ University and an Advanced Diploma in Management Accounting - Chartered Institute of Management Accountants (CIMA) – London, UK.

Mr. G. Subramaniam

Senior Vice President – International Business

Mr. Subramaniam is the Senior Vice President of Suguna Group and has been part its journey for 22 years. He spearheads Suguna’s international business and diversification projects. He plays an advisory role for the CEOs of Suguna Group’s entities. He also holds the position as the Director of Suguna Foods Bangladesh, Suguna Foods Kenya, and Suguna Dairy (India).

He has immensely contributed to building Suguna Group as a global agro-food business by focusing on diversification in terms of products and geography. The pursuit of making Suguna Group a global enterprise for nutritional security is what makes him most excited. For that, he aims for a 20–30% growth every year. Currently, he is working to facilitate business expansion activities in the Middle East and Southeast Asia countries.

Hailing from Udumalpet, Mr. Subramaniam comes from an agricultural family. He holds multiple degrees including M.A., B.Ed., and an MBA. He has also gained certification in ‘International Poultry Business’ from the University of Georgia and had also been a certified lead auditor in ISO.

Mr. S. Harish

Chief Human Resources Officer

Mr. Harish is the Chief Human Resources Officer of Suguna Group. Being a people person, Mr. Harish’s contribution to the work culture and workforce performance is significant. An HR Management professional for more than 20 years, he brings to Suguna a diversified experience across various industries such as auto-ancillary, telecom, EPC, infrastructure, and chemical industry.

In Suguna, his primary responsibility is to drive strategic focus in driving organizational excellence in HR and transforming the organization by driving high-performance work culture most engagingly. He has undertaken numerous initiatives, which are towards creating an engaged work culture and digital transformation. His main focus is enabling the Leadership team in achieving the organizational vision and spearhead the Leadership transformation across business to build the future business leaders across Suguna. His passion for branding and communication has led to driving brand transformation initiatives for the group and presently heads the branding and communication.

Harish is a certified Situational Leadership Trainer, an MBTI trainer, and a Certified Professional Career Development Management from Right Management USA. Mr. Harish sees technology as a tool that can be leveraged to drive simplicity and efficiency across business functions by adopting new technology, connected teams which in turn helps in enhancing operational excellence. Mr. Harish leads the HR digitalization activities enhancing employee productivity and enhancing engagement levels across Suguna Group.